Four life circles campaign

Kostas Kanellopoulos Web & Graphic Designer / Illustrator

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Project: Four Circles of Life Beat Cancer
Category: Graphic Design

Agency: Chi Advertising
Client: Hellenic Cancer Society

Description: Chi Advertising Company and Hellenic Cancer Society created the campaign “ Four Circles of Life Beat Cancer”. Each circle presented a basic factor of health and they succeed one another every six months. Some of the profits from the sales of the campaign’s products were given to Hellenic Cancer Society. But the main profit was that Society’s message was out at loud. Many important and popular people (creators, singers, actors, journalists etc) by the name “Active Participation” helped society’s cause through TV spots , radio, brochures, interviews and moreover they joined the making of a CD Single for charity purposes.